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Primera Air Nordic is a Latvian operating liscensed airline and a subsidary of Primera Air.
Primera Air Nordic was established in 2014. Primera Air Scandinavia is also another subsidary of Primera Air, an Icelandic owned Airline which was founded in 2003.
Primera Air Nordic currently operate 2 B737-700s and 5 B737-800s on scheduled passengers flights from cities in Iceland, Sweden, Finland, and Norway to leisure destinations in Morocco, Spain, Iceland, Cyprus, Italy, Greece, portugal, Malta and Croatia.
Primera Air Scandinavia
Primera Air Scandinavia, Primera Air's other subsidary, is headquartered in Riga, Latvia and flies to over 70 destinations. Primera Air Scandinavia has grown steadily over the recent years and now has established services to the Middle East, Asia, Mediterranean, the Caribbean and Atlantic.
The parent company is the Primera Travel Group and in 2004 Primera Air Scandinavia added a Lativian operating license under the name of Primera Air Nordic. Originally Primera Air Scandinavia was founded as JetX in Iceland and operated under an Icelandic AOC. In 2008 it rebranded itself as Primera Air.
Primera Air Scandinavia operates round-way flights from Scandinavia to many holiday destinations including Turkey, Madeira, Bulgaria, the Canary Islands and along the Mediterranean coastline of Europe. Primera Air Scandinavia maintains winter and summer season schedules.
From 2014, Primera Air Scandinavia introduced 10 new winter direct flights from Iceland, including: Tenerife, Las Palmas, Alicante, Salzburg, Malaga, Mallorca and Barcelona, Bologna, Crete and Bodrum.
From 2016 Primera Air Scandinavia began flying to Croatian destinations (pula and Dubrovnik), from Billund to Nice and Venice; Turkey (Antalya). In 2017, Primera Air Scandinavia plan to expand routes fly to Kalamata, Ponta Delgada and Madeira. Checked Baggage is not included in the ticket price.
In October 2016, Primera Air Scandinavia announced it will introduce scheduled flights from Stockholm next summer season in a bid to strengthen its operations in Sweden and Scandinavia in general. The Danish leisure operator will launch three weekly services to each of Milan Malpensa and Rome Fiumicino from May 2017 respectively.
The airline’s Commercial Vice President Anastasija Visnakova said in a press release that the new flights will significantly increase Primera's presence in Sweden, while additional destinations will be introduced as a result of a planned fleet expansion.
Primera Air Scandinavia operates charter flights from Stockholm to Antalya and Gothenburg Landvetter. It maintains operations with a fleet of two B737-800s.
Initially Primera Air operated charter flights for major Scandinavian tour operators, but gradually started selling surplus seats as "flight-only" tickets on some of the fixed charter flights in 2013. The continued success allowed Primera Air to increase both the number of routes and flight frequency, resulting in a mixed charter/scheduled carrier business model. Today the majority of Primera Air flights are scheduled, although some flights combine charter and regular passengers, and separate full charter flight services are also available. Primera Air has also announced increased flight frequency for flights to its most popular destinations in southern Spain, and the pricing policy on these routes has allowed it to compete with the low-cost carrier Norwegian.
16th May 2018
Primera Air ‘best value’ European carrier, says Rome2rio research
Ryanair is ranked as the second best value airline for travel within Europe after Scandinavian carrier Primera Air in a global flight pricing study dominated by carriers from Asia and the Middle East.
A total of 24 of the top 30 value international airlines are based in Asia or the Middle East, with AirAsia, Air India Express and Indonesia AirAsia forming the top three.
The research by travel planning platform Rome2rio is based on a two month analysis of more than 1.5 million economy-class prices from 200 airlines.
Ryanair’s average rates were found to be comparable to some of the budget Asian carriers.
But European airlines, with the exception of Primera Air, Ryanair and Wow Air, are struggling to keep pace with their Middle Eastern and Asian counterparts.
Rome2rio chief operating officer Kirsteene Phelan said: “British travellers seeking the best value for money may need to forgo any loyalty they may have to particular airlines and investigate new or charter airlines to secure the best price.
“Particularly for routes within Europe, if you are happy to spend a little bit of extra time travelling and connect via cities such as Madrid, you should be able to save on air fare.”
Newcomer to the UK, Primera Air trumps established rivals on transatlantic routes with Wow Air also providing a low-cost option between London and the US.
Virgin Atlantic is one of the few airlines showing a significant reduction in cost per km following its recent introduction of new economy class options, Rome2rio is tipping Virgin Atlantic to consolidate this position in the next few years.
Air Canada and United Airlines both offer an average price while Air New Zealand offers good value to the US west coast.
Phelan said: “Travel between the US and UK has been one of the hot markets in the last two years, driven by the arrival of Norwegian Air.
“New kid on the block, Primera Air, seems to have snatched Norwegian’s crown, whilst the traditional flagship carriers of United Airlines, American Airlines and British Airways continue to struggle to keep pace with their newer competition.”
20th April 2018
Nordic LCC Primera Air took delivery of its first Airbus A321neo.
The aircraft, powered by CFM Leap-1A engines features a two-class layout with 16 premium and 182 economy seats. The aircraft, which was assembled in Hamburg, is the first of three A321neos to be leased from GECAS in 2018. Primera Air will also lease a further five A321neos from other lessors, including two A321LRs, growing its fleet to eight aircraft in 2018.
12th April 2018
Primera Air Nordic eyes up Transatlantic flights
Primera Air, the low-cost Nordic airline, has announced today that it will launch the second phase of its plan to incorporate North American routes from London Stansted to New York, Boston, Washington DC and Toronto. Starting today, Primera Air will be selecting eight lucky agents at random (meeting entry criteria) to win return Comfort Class tickets each week for a three-week period. The return tickets available will fly passengers to all the airline’s operating flight routes out of London Stansted Airport, including transatlantic routes to New York, Boston, Washington DC and Toronto as well as popular short-haul destinations of Málaga, Alicante, Palma de Mallorca and Chania.
Primera Air has focussed its attention on Northern Europe so far, but this month it will break its 14 year cycle by launching its first ever scheduled transatlantic services to the UK market. For travel agents to enter, they will need to make a booking with Primera Air to any of its destinations from London Stansted during 13th April – 4th May. This includes: New York, Boston, Washington DC, Toronto, Málaga, Alicante, Palma de Mallorca and Chania. Primera Air’s mission is to make expensive long-haul travel history. There are five levels of travel package available to book - Light, Comfort, Flex, Premium and Premium Flex - which gives passengers the opportunity to tailor their onboard experienced to suit their budget and needs. Despite competition, Primera Air are confident that they are bringing something new to Transatlantic flying.
25th January 2018
North Atlantic narrowbody aircraft routes: a dynamic niche segment undergoing transformation
On 2-Jan-2018 Nordic LCC Primera Air confirmed it is considering new services to Montreal and Washington. It has no widebody aircraft and currently operates no long haul routes.
Nevertheless, it will begin nine new trans-Atlantic routes in summer 2018 using the new narrowbody A321neo (Birmingham, Paris CDG and London Stansted to Boston, Newark and Toronto). Four of these routes are new airport pairs (the three Stansted routes and Birmingham-Boston), made possible by the superior economics of the new generation of narrowbody aircraft. Primera's route capabilities will be further extended when it takes delivery of two of the longer range A321neoLRs in 2020.
Narrowbody routes on the North Atlantic form a small, but very dynamic, niche segment undergoing transformation, thanks to new aircraft types and new entrant airlines.
8th December 2017
Primera Air targets Washington, Montreal for next transatlantic routes
Iceland-owned Primera Air is evaluating the addition of Washington D.C. and Montreal to its transatlantic network following strong sales on its upcoming routes to New York Newark, Boston and Toronto. Primera emerged as a player in the low-cost long-haul market this year by unveiling plans to serve New York Newark, Boston and Toronto from London Stansted and Birmingham in the UK, as well as Paris Charles de Gaulle in France. Those services will begin next summer.
7th December 2017
Primera Air to be B737 MAX 9 launch operator
Primera Air, the airline unit of Scandinavia's Primera Travel Group, has announced it will become the world's B737 MAX 9 launch operator once deliveries of the type begin in 2019. The carrier group said it had firmed up purchase rights for two more MAX 9s. As such, its overall MAX 9 order book with Boeing (BOE, Chicago O'Hare) now stands at ten units with purchase rights for two more of the type. Three of the jets will be operated on sales/lease-back deals with Aviation Capital Group. It is recalled Primera Air is also expecting eight more MAX 9s on lease from Air Lease Corporation.
27th November 2017
Primera Air adds Spanish routes from Birmingham and Stanstead
Primera Air Scandinavia (PF, Billund) will enter the UK-Spain leisure market with the addition of four new services from Birmingham Int'l and London Stansted. The flights will be launched in April and May next year.
The airline will launch daily flights from Stansted to Alicante and Malaga on April 23, according to the carrier's announcement. Services form Birmingham to Malaga and Palma Son Sant Joan will launch on May 14 and also be daily. The carrier has not disclosed what aircraft it will use and whether the flights will be operated by the Danish-based airline or by its Latvian subsidiary, Primera Air Nordic (6F, Riga).
The market between the UK and Spain is dominated by LCCs. Primera Air will compete mostly with Ryanair, easyJet, Jet2 and TUI Airways.
Both airlines, members of the Icelandic-owned Primera Travel Group, use a total fleet of nine B737s, including two B737-700s and seven B737-800s. The group is due to receive the first of eight A321neos next year.
17th October 2017
Primera Air: fast growing Nordic leisure airline follows Norwegian's long haul LCC path
Primera Air, part of the Icelandic-owned Primera Travel Group, is set to become the latest European airline to take the narrowbody long haul LCC model onto the North Atlantic when it launches services to New York Newark and Boston from London, Paris and Birmingham next summer. Currently, it specialises in short/medium haul leisure routes between the Nordic region and southern European sun destinations – a very competitive market.
The airline actually consists of two operators, Danish registered Primera Air and Latvian Primera Air Nordic. In operation since 2003, albeit originally under a different name and ownership, the airline has switched from charter to mainly scheduled operations and its rapid growth since 2014 has started to attract more attention.
In 2017 the seat capacity of the Primera Air Group will be more than 10 times its 2014 level, according to OAG. It expects to exceed one million passengers for the first time this year and it plans to grow its fleet nearly fourfold, from nine today to 35 in 2021, with orders for both 737MAX and A321neo aircraft. But it is Primera Air's trans-Atlantic ambitions, following the path of its regional rival Norwegian Air, which has raised its profile more dramatically.
25th September 2017
Primera Air Nordic adds additional Greek routes in S18
Primera Air Nordic in summer 2018 season is adding 2 additional seasonal routes for Athens, with 1 weekly flight each offered for Gothenburg and Stockholm Arlanda. Departure from Sweden operates from 10MAY18 to 11OCT18, Athens from 17MAY18 to 18OCT18.
Gothenburg – Athens 10MAY18 – 18OCT18 1 weekly
6F351 GOT1635 – 2100ATH 737 4
6F352 ATH1220 – 1505GOT 737 4
Stockholm Arlanda – Athens 10MAY18 – 18OCT18 1 weekly
6F671 ARN0630 – 1110ATH 738 4
6F672 ATH1210 – 1455ARN 738 4
11th July 2017
Primera Air Nordic has confirmed it will offer its first regular passenger flights out of its Riga base during Summer 2018
In a statement, the carrier said that as a result of booming growth and air travel tourism trends in the region, it will offer weekly B737-800 flights from Riga to Malaga, Spain for the duration of Summer 2018.
Though registered and based out of Latvia, the carrier primarily operates scheduled charter flights from points in Sweden, Norway, Iceland, Denmark, and Finland to destinations around the Mediterranean, the CIS, as well as the Middle East. Parent firm, Primera Travel Group, has said in the past that the Latvian AOC allows the Scandinavian tour operator to be more flexible, especially in terms of labour regulations and unionisation. As a result, it is able to compete more effectively with larger carriers in the increasingly tight Northern European aviation market.
Primera Air Nordic announced it had signed a lease agreement for two Airbus A321LR aircraft with AerCap. AerCap Holdings N.V. (“AerCap”) (NYSE: AER) and Primera Air today announced the signing of a lease agreement for two Airbus A321LR aircraft. The agreement was sealed at a signing ceremony during the Paris Air Show. The deal signifies ‘firsts’ for both companies, as this is the first aircraft of its type ordered by AerCap and the first A321LR for Primera Air. The aircraft will deliver in the fourth quarter of 2018. AerCap is the world's largest Airbus A320neo Family lessor, with 220 aircraft owned and on order. Primera Air is a European Airline, operating a fleet of nine Next-Generation 737-700s and 737-800s with flights to more than 70 airports in Europe. Primera Air will take delivery of 8 new Airbus 321NEO in 2018. Primera Air is part of the Primera Travel Group that operates travel agencies and tour operating companies in Sweden, Denmark, Norway, Finland, Iceland and Estonia.
Primera Air Nordic has announced plans to begin scheduled passenger flights to the United States from May 2018 onwards.
The Latvian leisure specialist said in its application to the US Department of Transportation (DOT) for exemption authority as well as a Foreign Air Carrier Permit (FACP) that it may use aircraft wet-leased from its Danish sister carrier Primera Air Scandinavia to operate the flights pending receipt of US Federal Aviation Administration (FAA) authority. Primera Air Scandinavia secured DOT and FAA authority to operate EU-US scheduled and chartered passenger flights in 2014.
In May 2017, Primera Air Scandinavia Primera Air has penned an agreement with Boeing for eight B737 MAX 9 aircraft, with purchase rights for an additional four. The agreement will also see Primera lease eight aircraft from Air Lease Corporation. Primera Air Nordic announced plans to begin scheduled passenger flights to the United States from May 2018 onwards, and has applied to the US Department of Transportation for exemption authority as well as a Foreign Air Carrier Permit. With its two northern-European companies – Primera Air Scandinavia (PF, Billund) and Primera Air Nordic – Primera Air currently operates an all Boeing-fleet of two B737-700s and seven B737-800s to destinations throughout Europe.
Checked baggage can be purchased separately and must weigh up to a maximum of 23kg.
Any excess baggage will be charged at the airport.
Primera Air and Primer Air Nordic's fleet consists of Boeing 737-700 and Boeing 737-800
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