Peach Aviation (ピーチ・アビエーション 株式会社) is a low-cost airline based in Japan, operating under the brand name Peach.
The airline's hub airports are Kansai International Airport in Osaka and at Naha Airport in Okinawa.
Peach was founded in 2011, originally as A&F Aviation as a joint venture between All Nippon Airways (ANA) and the First Eastern Investment Group. In 2011, the company applied for an operating certificate and later changed the name to Peach Aviation.
Peach's first flight service took place on 1st March 2012, between Kansai and New Chitose Airport.
Peach was the most successful of the three new Japanese low-cost carriers during their first year of operations, with average load factors around 80 percent versus 70 percent for Jetstar Japan and 50 to 60 percent for AirAsia Japan. Peach's 24-hour operations and exclusive terminal at Kansai Airport were credited for its relative success, as well as its stronger focus on certain passenger experience factors such as its reservations and check-in systems.
In May 2017, Peach become the first airline in Japan to accept Bitcoin as payment.
Peach Aviation announced in March 2018 that by the end of the 2019 Financial Year, the airline will merge with Vanilla Air. This will help the two airlines unite to become the leading low-cost carrier in Asia.
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Passengers are entitled to two items of carry-on baggage on their Peach Airlines flight. This includes one personal item (a laptop, handbag, small rucksack etc) and one standard bag. The combined weight of these two bags cannot be over 10kg overall. The standard bag must fit within the dimensions of 40 cm x 50 cm x 25 cm.
Passengers are not given any checked baggage included in the price of their ticket. If passengers want to bring checked baggage, they must pre-purchase it online or at the airport. Please note that baggage charges are much cheaper when pre-purchasing online.
The maximum weight for a single piece of checked baggage is 20kg and it must fit within the overall size of 203 cm.
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Peach Aviation only has one class within their cabins; economy class. However, within the different fares that are available to purchase, passengers get different levels of seat selection. There are fast seats (extra legroom, priority disembarking and baggage reclaim), smart seats (extra leg room and emergency exit row - quick to embark and exit), pleasure seats (window seats) and standard seats, which passengers can use to personalise their flight. Some of these have reclining chairs so that passengers can relax in comfort for their flight.