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Peach Aviation (ピーチ・アビエーション 株式会社) is a low cost airline based in Japan, operating operating under the brand name Peach.
The airline's hub airports are Kansai International Airport in Osaka and at Naha Airport in Okinawa.
Peach was founded in 2011, originally as A&F Aviation as a joint venture between All Nippon Airways (ANA) and the First Eastern Investment Group. In 2011, the company applied for an operating certificate and later changed the name to Peach Aviaton.
Peach's first flight service took place on 1st March 2012, between Kansai and New Chitose Airport.
Peach was the most successful of the three new Japanese low-cost carriers during their first year of operations, with average load factors around 80 percent versus 70 percent for Jetstar Japan and 50 to 60 percent for AirAsia Japan. Peach's 24-hour operations and exclusive terminal at Kansai Airport were credited for its relative success, as well as its stronger focus on certain passenger experience factors such as its reservations and check-in systems.
In May 2017, Peach become the first airline in Japan to accept Bitcoin as payment.
|Hong Kong||Hong Kong||Hong Kong International Airport|
|China||Shanghai||Shanghai Pudong International Airport|
|Japan||Ishigaki||New Ishigaki Airport|
|Japan||Osaka||Kansai International Airport|
|Japan||Sapporo||New Chitose Airport|
|Narita International Airport|
|South Korea||Busan||Gimhae International Airport|
|South Korea||Seoul||Incheon International Airport|
|Taiwan||Kaohsiung||Kaohsiung International Airport|
|Taiwan||Taipei||Taoyuan International Airport|
25th April 2018
Peach Aviation plans for 50 destinations and 50 aircraft in 2020
ANA Holdings president, Shinya Katanozaka has revealed plans to merge its two subsidaries, Vanilla Air and Peach Aviation. The merger will eliminate Vanilla Air and have Peach Aviation take on all of their existing aircraft and routes. The merger is an attempt to make Peach Aviation the leading low-cost airline in Asia.
From 2020, once the merger is complete, Peach Aviation plans to have a fleet of over 50 aircraft that run services to at least 50 destinations. The routes are planned to run from both airline bases, Tokyo Narita and Osaka Kansai airports, including both domestic and international flights, as well as long-haul.
5th March 2018
Peach Aviation launchs domestic operations
Peach Aviations commenced new operations on a new domestic link from Osaka Kansai (KIX) to Niigata (KIJ) on 1 March. The Japanese LCC will serve the 525-kilometre sector with daily A320 flights. There is no existing competition on this airport pair. This is the airline’s first route to Niigata Airport. OAG schedules show that Peach will serve 11 domestic destinations from Kansai during the week commencing 6 March. According to anna.aero’s New Routes Database, it is due to launch two further domestic airport pairs in August, including a link from Kansai to Kushiro.
13th February 2018
ANA targets expansion of budget flights across Asia
Japanese carrier aims to double sales in five years for Peach and Vanilla units
ANA Holdings unit Peach Aviation is expected to add more routes throughout Asia.
ANA Holdings will expand flights by its budget carriers to capture growing demand from Asian visitors to Japan, focusing on Southeast Asia, even as competition in the low-cost field intensifies.
ANA released its five-year strategy through fiscal 2022 on Thursday, outlining plans to boost mid-distance budget routes across Asia, including India. The Japanese company aims to double sales for its low-cost carriers from an estimated 96 billion yen ($881 million) for the year ending in March to just under 200 billion yen in fiscal 2022.
"We see nine-hour, one-way flights in the future," Senior Vice President Koji Shibata told reporters Thursday.
Peach Aviation and Vanilla Air are ANA's two budget carrier units, while All Nippon Airways serves as the company's main airline.
"We want to use Peach and Vanilla to cover blank areas for All Nippon Airways," Shibata said.
Though Peach is expanding routes from its bases at Kansai Airport near Osaka and Naha Airport in Okinawa, flights remain limited to destinations like mainland China, South Korea and Taiwan. Peach has done little to tap demand from Southeast Asia aside from a Naha-to-Bangkok route.
Likewise, Vanilla operates some flights from Narita Airport near Tokyo to Mactan-Cebu International Airport in the Philippines, but little else for Southeast Asia.
ANA first will establish routes with the highest demand, likely for cities in Vietnam, Thailand, Indonesia and India. The company also plans to expand its LCC fleet by 20 planes to roughly 55 in fiscal 2022.
Demand for passenger flights in Asia is expected to grow more than 5% annually for the next 20 years. But budget carriers control about 60% of the Southeast Asian market, compared with around 10% in Japan.
Competition is heating up in the budget arena. Indonesia AirAsia X will commence flights from Narita to Jakarta in May, and Japan Airlines is partnering with budget carrier Vietjet Air.
8th September 2017
Peach Aviation expanding Taiwan-Japan routes
Discount carrier positions itself to meet soaring demand across Asia
Flights linking Japan and Taiwan have become one of Peach Aviation's core routes.
Peach Aviation will open routes linking more cities in Japan and Taiwan next year, the low-cost carrier's CEO Shinichi Inoue told The Nikkei.
The Osaka-based airline's new service will connect the major southern Taiwanese city of Kaohsiung with Naha in Japan's southernmost prefecture of Okinawa. Inoue said flights to and from Taiwan have become some of Peach's most important routes over the five years since launching.
Peach will also open a route connecting Taipei and the northern Japanese city of Sapporo on Sept. 24, and a day after, one that links the Taiwanese capital to the northeastern city of Sendai.
The airline has enjoyed growth in both revenue and profit for four straight years through the year ended March 2017. Peach "will cultivate demand in Asia as we aim for further growth," the CEO said in a recent interview.
Peach, which is two-thirds owned by ANA Holdings, also will promote its brand via social media. "Setting competitive prices is critical, but we will try to avoid price wars by building up our fan base," Inoue said.
Discount airlines carry only about 10% of air travelers in Northeast Asia, including Japan. This compares with 40% in Europe and the U.S., and 60% in Southeast Asia. Inoue sees "potential demand of at least 30%" for Northeast Asia.
To further its Asian business expansion, however, Peach will need an airport hub overseas where it can station aircraft overnight. The company is considering airports in Taiwan for its first foreign hub. But with many airports in Asia, including in Taiwan, struggling with overcrowding, Inoue said the company will "need to look carefully at the conditions" before making a decision.
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