VacancyConversion Rate Optimisation (CRO) Strategist
Key area: User Experience
Salary: Depending on experience
Attendance: Full time, permanent
Alternative Airlines are looking for a Conversion Rate Optimisation Strategist to take on a newly created role. This is ideal for someone looking to take the next step in their career or looking to specialise in CRO. You'll be given the opportunity to manage the CRO strategy and push forward your ideas from conception to fruition.
Alternative Airlines is a fast growing flight search and booking platform. We have built a strong online presence, www.alternativeairlines.com, with an ultra-quick flight booking capability and an expanding, global customer base of delighted consumers. With a new customer-focused approach to a huge, well established market for air travel, the organisation has built a reputation for innovation, attention to detail and doing things differently. .
Alternative Airlines enjoyed a period of high growth with yearly growth rates of 86% from £2.9m to £19.0m from 2016 to 2019. Whilst demand for air travel is currently reduced on account of the circumstances, Alternative Airlines continues to grow driven by its strongly performing US business and is on track to generate £27m in 2021. We are targeting £100m revenue by 2024.
We are continuing to grow and want to expand our team to include an ambitious, inquisitive and capable Conversion Rate Optimisation Strategist looking for the next step in their career.
The CRO Strategist will join the UX Team and report directly to the UX Lead.
Working within the UX Team means you’ll be part of a much wider Tech Team that also includes engineering and product. Our Tech Team moves fast, is constantly testing, and strives to deliver changes frequently and efficiently - An ideal environment for iterative website optimisations.
You’ll be a self-starter who can identify, design and deliver changes to the website that have a positive impact on conversion rates and revenue.
You’ll be an expert in spotting areas for improvement from both detailed analytics and your experience in CRO. You’ll be a confident communicator with the ability to explain test results in a simple and effective manner and follow an evidence-based approach to website optimisation using quantitative and qualitative methods.
You’ll be joining a fast-paced environment and will be responsible for measuring and managing the day-to-day funnel performance of the end-to-end search and book journey. You’ll have the ability to test and make rapid changes across the website, booking journey, and post-booking experience.
This is a fantastic opportunity to join a rapidly growing business in a newly created role to develop and improve the Alternative Airlines experience as it continues to succeed with its ambitious and innovative growth in a global travel market.