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Level is British Airways’s new subsidary low-cost, long-haul airline.
The budget carrier is the 5th main airline brand for International Airlines Group (IAG), with other airlines including Vueling, Iberia, Aer Lingus and British Airways.
Level currently flies to 4 destinations: Oakland, Los Angelesm Buenos Aires, and Punta Cana in the Comincan Republic - out of Barcelona, using 2 of Iberia's aircraft. Three jets will be added to the fleet, at least 2 of which will go to the new base, which will either be Rome or Paris.
Level provides a transatlantic route with its first flights operating from Barecelona to Los Angeles, Oakland, Punta Cara and Buenos Aires. Level operates two Airbus A330s using Iberia’s cabin and flight crew and plans to operate more flight routes from 2018.
Level offers passengers to fly on a basic fare, with the option to buy additional purchases such as entertainment and food.
Passengers flying in Premium economy can have 1 checked baggage, 1 cabin bag, meals, movie and seat selection.
Wifi, meals and drinks are served on board.
Barcelona – Los Angeles
Barcelona – Oakland
Barcelona – Buenos Aires
Barcelona - Punta Cana
Los Angeles – Barcelona
Oakland - Barcelona
3rd November 2017
IAG Is Serious About Growing Its Low-Cost, Long-Haul Airline
IAG’s testing of the low-cost, long-haul market with a virtual airline seems to have paid off. Its success shows that the model is here to stay. We’ll be keeping a close eye on how this affects the legacy carriers, including those in IAG’s own brand stable.
When IAG launched Level, its low-cost, long-haul airline in March this year, nobody was quite sure whether it was something the company was genuine about or simply an attempt to outmuscle airlines like Norwegian, which were already active in the segment.
The fact that it was launched so quickly — and that it operated under Iberia’s air operator’s certificate, or AOC — gave the impression that it might not last long, especially as some previous airlines within airlines had largely been failures.
Seven months on and IAG Chief Executive Willie Walsh says the brand is “doing extremely well” and will shortly get its own air operator’s certificate, a dedicated CEO, and a second operating base. The company said in its third-quarter results released last week that the trading performance for Level was “positive” but did not give a specific revenue figure.
He continued: “We’ve not yet decided where we will base the AOC; we have options open to us, and we felt it would be better to allow the CEO when appointed to have some say in that.”
6th September 2017
British Airways owner IAG launches mobile pay on new airline Level
The airline said it's the first to introduce the pair and pay technology (Source: Level)
British Airways owner IAG is rolling out mobile pay on new low-cost, long-haul airline Level so passengers can browse and buy products on board from their personal devices.
IAG said the platofrm was a universal one that it is looking at rolling out across its other airlines in the future.
The technology, called pair and pay, will enable customers to connect mobile devices with their individual seatback screen to buy food, drinks, Wi-Fi packages, and duty free products. IAG said that in the future, inflight entertainment including the latest film releases, TV shows and audio albums will also be available through the service.
Once selected items have been added to the shopping cart on the screen, passengers then connect their devices to the onboard network and pair their phone with the seatback, and can then use their phone to pay for the products.
The airline said the technology will enhance "Level's vision of modern, innovative flying, which puts the customer in control".
Level is IAG's fifth main airline brand along with Aer Lingus, British Airways, Iberia and Vueling.
Willie Walsh, IAG chief executive, has said the airline "will bring a stylish and modern approach to flying at prices that are even more affordable. It will benefit from having the strength of one of the world's largest airline groups behind it".
IAG has been upping its digital investment of late, announcing in April that it was investing in two startups that took part in its new global accelerator programme Hangar 51. And last month, it launched a second programme, which is based in Spain.
The successful startups receive 10 weeks of industry advice from the group's airlines to test and enhance their products.
26th June 2017
Level promises the first budget flights to South America
Level will began operations on 1st June when flight IB2623 takes off from Barcelona, bound for Los Angeles. This is what is being seen as a minor revolution for the air industry.
The flight departed at 3.40pm, and was scheduled to take 13 hours and 15 minutes to reach the California coast - the inaugural service flown by Level – a British-Spanish co-operation which is being marketed as the latest low-cost carrier.
America’s second biggest city is one of four destinations which will be served by the airline – the others are San Francisco’s metropolitan neighbour Oakland, the Caribbean resort area of Punta Cana in the Dominican Republic, and Buenos Aires.
The latter city is significant. When services to the Argentinian capital commence later this month – they are slated to start on June 17 – they will be the first direct “budget” flights between Europe and South America. But this is the first instance of a “budget” air bridge between Europe and what is arguably the world’s most exotic continent for travellers. Level is not quite a dashing young start-up. It is the brainchild of IAG (International Consolidated Airlines Group), the British-Spanish multinational which was created by the merger of British Airways and Spanish national flag-carrier Iberia in 2011.
LEVEL inaugurated operations with its maiden flight from its Barcelona El Prat base to Los Angeles Int'l, United States, lifting off on Thursday, June 1. The longhaul budget carrier will roll out flights to Oakland on June 2, Punta Cana in the Dominican Republic on June 10, and Buenos Aires Ezeiza on June 17. Operations are on-board a pair of A330-200s operated by fellow IAG International Airlines Group unit, Iberia (IB, Madrid Barajas). As previously reported, LEVEL will pursue its own Air Operator's Certificate (AOC) going forward. It is planning to operate five aircraft by 2018.
2 Airbus A330
These flight models holds 293 seats in Economy and 21 in Premium Economy.
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