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Primera Air Scandinavia, or also known as Primera Air, is an Icelandic owned Airline which was founded in 2003.
Primera Air Scandinavia is headquartered in Riga, Latvia and flies to over 70 destinations.
Primera Air Scandinavia has grown steadily over the recent years and now has established services to the Middle East, Asia, Mediterranean, the Caribbean and Atlantic. The parent company is the Primera Travel Group and in 2004 Primera Air Scandinavia added a Lativian operating license under the name of Primera Air Nordic. Originally Primera Air Scandinavia was founded as JetX in Iceland and operated under an Icelandic AOC. In 2008 it rebranded itself as Primera Air.
Primera Air Scandinavia operates round-way flights from Scandinavia to many holiday destinations including Turkey, Madeira, Bulgaria, the Canary Islands and along the Mediterranean coastline of Europe. Primera Air Scandinavia maintains winter and summer season schedules.
At present, Primera Air Scandinavia operates charter flights from Stockholm to Antalya and Gothenburg Landvetter. It maintains operations with a fleet of two B737-800s.
From 2014, Primera Air Scandinavia introduced 10 new winter direct flights from Iceland, including: Tenerife, Las Palmas, Alicante, Salzburg, Malaga, Mallorca and Barcelona, Bologna, Crete and Bodrum. From 2016 Primera Air Scandinavia began flying to Croatian destinations (pula and Dubrovnik), from Billund to Nice and Venice; Turkey (Antalya). In 2017, Primera Air Scandinavia plan to expand routes fly to Kalamata, Ponta Delgada and Madeira. Checked Baggage is not included in the ticket price.
Checked baggage can be purchased separately and must weigh up to a maximum of 23kg. Any excess baggage will be charged at the airport.
17th October 2017
Primera Air: fast growing Nordic leisure airline follows Norwegian's long haul LCC path
Primera Air, part of the Icelandic-owned Primera Travel Group, is set to become the latest European airline to take the narrowbody long haul LCC model onto the North Atlantic when it launches services to New York Newark and Boston from London, Paris and Birmingham next summer. Currently, it specialises in short/medium haul leisure routes between the Nordic region and southern European sun destinations – a very competitive market.
The airline actually consists of two operators, Danish registered Primera Air and Latvian Primera Air Nordic. In operation since 2003, albeit originally under a different name and ownership, the airline has switched from charter to mainly scheduled operations and its rapid growth since 2014 has started to attract more attention.
In 2017 the seat capacity of the Primera Air Group will be more than 10 times its 2014 level, according to OAG. It expects to exceed one million passengers for the first time this year and it plans to grow its fleet nearly fourfold, from nine today to 35 in 2021, with orders for both 737MAX and A321neo aircraft. But it is Primera Air's trans-Atlantic ambitions, following the path of its regional rival Norwegian Air, which has raised its profile more dramatically.
Primera Air announced it was commencing flights from Riga to its most popular vacation destination - Malaga in Costa del Sol regon in the Southern Spain.
Flights will be carried out once a week throughout the summer season of 2018 using Boeing 737-800 Next-Gen aircraft with a capacity of 189 passengers. The airline moved its headquarters to Latvia in 2014, and the last three years have turned out particularly well – Primera Air's key performance indicators have grown significantly, it has purchased 20 new aircraft and expanded its business model from charter operations serving local flights to new markets with full standard carrier services and is now getting into the transatlantic flight segment. Primera Air has just signed a contract for the purchase and lease of 20 Boeing 737MAX 9 ER airliners. With its expanded fleet the company plans to revolutionize transatlantic flights from Europe to USA.
Primera Air Scandinavia Primera Air has penned an agreement with Boeing for eight B737 MAX 9 aircraft, with purchase rights for an additional four. The agreement will also see Primera lease eight aircraft from Air Lease Corporation. Primera Air Nordic announced plans to begin scheduled passenger flights to the United States from May 2018 onwards, and has applied to the US Department of Transportation for exemption authority as well as a Foreign Air Carrier Permit. With its two northern-European companies – Primera Air Scandinavia (PF, Billund) and Primera Air Nordic – Primera Air currently operates an all Boeing-fleet of two B737-700s and seven B737-800s to destinations throughout Europe.
Primera Air Scandinavia announced it will introduce scheduled flights from Stockholm next summer season in a bid to strengthen its operations in Sweden and Scandinavia in general. The Danish leisure operator will launch three weekly services to each of Milan Malpensa and Rome Fiumicino from May 2017 respectively.
The airline’s Commercial Vice President Anastasija Visnakova said in a press release that the new flights will significantly increase Primera's presence in Sweden, while additional destinations will be introduced as a result of a planned fleet expansion.
Primera Air Scandinavia's fleet consists of Boeing 737-700 and Boeing 737-800
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