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Primera Air Scandinavia, or also known as Primera Air, is an Icelandic owned Airline which was founded in 2003.
Primera Air Scandinavia is headquartered in Riga, Latvia and flies to over 70 destinations.
Primera Air Scandinavia has grown steadily over the recent years and now has established services to the Middle East, Asia, Mediterranean, the Caribbean and Atlantic. The parent company is the Primera Travel Group and in 2004 Primera Air Scandinavia added a Lativian operating license under the name of Primera Air Nordic. Originally Primera Air Scandinavia was founded as JetX in Iceland and operated under an Icelandic AOC. In 2008 it rebranded itself as Primera Air.
Primera Air Scandinavia operates round-way flights from Scandinavia to many holiday destinations including Turkey, Madeira, Bulgaria, the Canary Islands and along the Mediterranean coastline of Europe. Primera Air Scandinavia maintains winter and summer season schedules.
At present, Primera Air Scandinavia operates charter flights from Stockholm to Antalya and Gothenburg Landvetter. It maintains operations with a fleet of two B737-800s.
From 2014, Primera Air Scandinavia introduced 10 new winter direct flights from Iceland, including: Tenerife, Las Palmas, Alicante, Salzburg, Malaga, Mallorca and Barcelona, Bologna, Crete and Bodrum. From 2016 Primera Air Scandinavia began flying to Croatian destinations (pula and Dubrovnik), from Billund to Nice and Venice; Turkey (Antalya). In 2017, Primera Air Scandinavia plan to expand routes fly to Kalamata, Ponta Delgada and Madeira. Checked Baggage is not included in the ticket price.
Checked baggage can be purchased separately and must weigh up to a maximum of 23kg. Any excess baggage will be charged at the airport.
7th June 2018
Primera Air Scandinavia drops Birmingham TATL routes
Primera Air Scandinavia (PF, Billund) has announced that it will suspend its flights from Birmingham Int'l to Newark effective June 21, 2018, and has also abandoned plans to launch its service to Toronto Pearson from June 23.
The announcement marks the temporary end of the Danish carrier's long-haul operations from Birmingham with it having previously already shelved plans for a service linking the West Midlands city with Boston.
Primera's Birmingham-Newark route was only launched on May 18 and is currently operated 6x weekly by National Airlines (N8, Orlando Sanford) on its behalf using a B757-200 given the delayed delivery of A321neo aircraft.
In its press release, Primera Air said it is offering affected passengers refunds or compensation as well as alternative flights from/to London Stansted with Andri Már Ingólfsson, CEO of Primera Air commenting: “The plans for the transatlantic routes have been in the making for over a year and both Primera Air and Birmingham Airport have put a lot of effort into promoting the new routes, which were welcomed by the region. Unfortunately, we did not anticipate such severe Airbus delays and the prolonged hold-up has forced us to make this difficult and disappointing decision.”
Primera has so far taken delivery of two A321neo against the four originally scheduled. To make up for the capacity shortfall, it is wet-leasing the B757 aircraft from National as well as a B767-300(ER) from euroAtlantic Airways (YU, Lisbon).
Its services from both London Stansted and Paris CDG to Boston, Newark, and Toronto will continue to be operated as planned. Using its B737-800 fleet, Primera Air Scandinavia will also continue to operate out of Birmingham to Chania, Malaga and Palma Son Sant Joan with plans to resume services to North America again in 2019.
16th May 2018
Primera Air ‘best value’ European carrier, says Rome2rio research
Ryanair is ranked as the second best value airline for travel within Europe after Scandinavian carrier Primera Air in a global flight pricing study dominated by carriers from Asia and the Middle East.
A total of 24 of the top 30 value international airlines are based in Asia or the Middle East, with AirAsia, Air India Express and Indonesia AirAsia forming the top three.
The research by travel planning platform Rome2rio is based on a two month analysis of more than 1.5 million economy-class prices from 200 airlines.
Ryanair’s average rates were found to be comparable to some of the budget Asian carriers.
But European airlines, with the exception of Primera Air, Ryanair and Wow Air, are struggling to keep pace with their Middle Eastern and Asian counterparts.
Rome2rio chief operating officer Kirsteene Phelan said: “British travellers seeking the best value for money may need to forgo any loyalty they may have to particular airlines and investigate new or charter airlines to secure the best price.
“Particularly for routes within Europe, if you are happy to spend a little bit of extra time travelling and connect via cities such as Madrid, you should be able to save on air fare.”
Newcomer to the UK, Primera Air trumps established rivals on transatlantic routes with Wow Air also providing a low-cost option between London and the US.
Virgin Atlantic is one of the few airlines showing a significant reduction in cost per km following its recent introduction of new economy class options, Rome2rio is tipping Virgin Atlantic to consolidate this position in the next few years.
Air Canada and United Airlines both offer an average price while Air New Zealand offers good value to the US west coast.
Phelan said: “Travel between the US and UK has been one of the hot markets in the last two years, driven by the arrival of Norwegian Air.
“New kid on the block, Primera Air, seems to have snatched Norwegian’s crown, whilst the traditional flagship carriers of United Airlines, American Airlines and British Airways continue to struggle to keep pace with their newer competition.”
EuroAtlantic Airways wet-leases aircraft to Primera Air Scandinavia
The Danish carrier took delivery of its maiden Airbus A321neo on April 17. This summer, Primera Air plans to operate three aircraft of the type, at first focussing on its transatlantic network, alongside a B757-200, wet-leased from National Airlines and a B767-300(ER) wet-leased from EuroAtlantic Airlways. The wet-leases are necessary due to A321neos delivery delays.
16th March 2018
Primera Air plans on opening Malaga Base
Primera Air Scandanavia has announced it will open a new crew base in Malaga in October this year. This is to better connect this popular Spanish city to the United Kingdom. The carrier will also add Manchester and Reykjavik to its extensive network out of the UK in the final quarter of the year. Announcing it plans for Winter 2018, the Nordic leisure specialist has said that it plans to launch two new routes of Malaga to each of Paris, France, and Manchester, UK, as well asthe already announced Summer routes.
"Historically Malaga is our strongest destination and with more than 1,000 flights last year, it was also our most demanded destination. We see that Malaga is also very popular for UK travellers, so we believe our Manchester route will give British travellers improved flight options," Primera Air's Chief Commercial Officer Anastasija Visnakova has said. Primera Air Scandanavia also announced it will launch new winter routes out of Birmingham to each of Alicante, Tenerife Sur, Las Palmas and Reykjavik Keflavik, as well as out of London Stansted to each of of the aforementioned Spanish cities.
The move comes even before the carrier, which traditionally focused on the Scandinavian leisure market, launches its UK-Spain services. The first flights out London Stansted to each of Alicante and Malaga are planned for April 9. Moreover, the UK-Spain market growth is not the only thing to think about for Primera Air; the group plans to launch scheduled transatlantic flights out of its new bases at Birmingham, London Stansted, and Paris CDG to each of Newark, Boston and Toronto.
17th October 2017
Primera Air: fast growing Nordic leisure airline follows Norwegian's long haul LCC path
Primera Air, part of the Icelandic-owned Primera Travel Group, is set to become the latest European airline to take the narrowbody long haul LCC model onto the North Atlantic when it launches services to New York Newark and Boston from London, Paris and Birmingham next summer. Currently, it specialises in short/medium haul leisure routes between the Nordic region and southern European sun destinations – a very competitive market.
The airline actually consists of two operators, Danish registered Primera Air and Latvian Primera Air Nordic. In operation since 2003, albeit originally under a different name and ownership, the airline has switched from charter to mainly scheduled operations and its rapid growth since 2014 has started to attract more attention.
In 2017 the seat capacity of the Primera Air Group will be more than 10 times its 2014 level, according to OAG. It expects to exceed one million passengers for the first time this year and it plans to grow its fleet nearly fourfold, from nine today to 35 in 2021, with orders for both 737MAX and A321neo aircraft. But it is Primera Air's trans-Atlantic ambitions, following the path of its regional rival Norwegian Air, which has raised its profile more dramatically.
Primera Air announced it was commencing flights from Riga to its most popular vacation destination - Malaga in Costa del Sol regon in the Southern Spain.
Flights will be carried out once a week throughout the summer season of 2018 using Boeing 737-800 Next-Gen aircraft with a capacity of 189 passengers. The airline moved its headquarters to Latvia in 2014, and the last three years have turned out particularly well – Primera Air's key performance indicators have grown significantly, it has purchased 20 new aircraft and expanded its business model from charter operations serving local flights to new markets with full standard carrier services and is now getting into the transatlantic flight segment. Primera Air has just signed a contract for the purchase and lease of 20 Boeing 737MAX 9 ER airliners. With its expanded fleet the company plans to revolutionize transatlantic flights from Europe to USA.
Primera Air Scandinavia Primera Air has penned an agreement with Boeing for eight B737 MAX 9 aircraft, with purchase rights for an additional four. The agreement will also see Primera lease eight aircraft from Air Lease Corporation. Primera Air Nordic announced plans to begin scheduled passenger flights to the United States from May 2018 onwards, and has applied to the US Department of Transportation for exemption authority as well as a Foreign Air Carrier Permit. With its two northern-European companies – Primera Air Scandinavia (PF, Billund) and Primera Air Nordic – Primera Air currently operates an all Boeing-fleet of two B737-700s and seven B737-800s to destinations throughout Europe.
Primera Air Scandinavia announced it will introduce scheduled flights from Stockholm next summer season in a bid to strengthen its operations in Sweden and Scandinavia in general. The Danish leisure operator will launch three weekly services to each of Milan Malpensa and Rome Fiumicino from May 2017 respectively.
The airline’s Commercial Vice President Anastasija Visnakova said in a press release that the new flights will significantly increase Primera's presence in Sweden, while additional destinations will be introduced as a result of a planned fleet expansion.
Primera Air Scandinavia's fleet consists of Boeing 737-700 and Boeing 737-800