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Wingo is a low-cost airline and a subsidiary of Copa Holdings S.A. (Copa Airlines). Wingo replaced Copa Airlines Colombia in 2016.
Wingo began operations on 1st December 2015, flying from Bogotá to Cancún.
Colombian LCC Wingo: Copa becomes first Latin American airline group to test out multi-brand model
The Panama-based airline group Copa Holdings is testing out the multi-brand model with its LCC brand Wingo, which launched operations in late 2016 and is now operating 17 short haul routes. Wingo has already captured a 2% share of seat capacity in both the group’s home markets, Colombia and Panama.
Copa is following a typical multi-brand strategy by using Wingo to take over unprofitable routes that were previously under the full service brand Copa Colombia, as well as launching new point-to-point leisure routes that would not be viable under its normal two-class full service product.
However, Copa has decided not to follow the typical multi-brand strategy of establishing a new airline from scratch; Wingo uses the Copa Colombia operators certificate, providing economies of scale and minimising risk, but potentially limiting the potential benefits.
As the first LCC under a Latin American full service airline group, Wingo is an experiment in many respects. If the initial trial using four single class 737-700s is successful, Copa could use Wingo to expand in Colombia and Panama as well as potential other Latin American markets while other full service airline groups may be compelled to establish their own LCC brands or subsidiaries.
Discount Airline Wingo Begins Flying from Bogotá to Caracas
Discount Colombian airline Wingo will begin flying from Bogotá to the Venezuelan capital of Caracas today. The Bogotá-based carrier, an offshoot of Copa Airlines Colombia, will operate four flights weekly.
The airline says it has launched the route in response to customer demand and to help better connect the two nations. From 2013 to 2016, according to Wingo, more than 1.2 million Venezuelans entered Colombia as the economic, political, and security situation deteriorated in their home country.
“We want Venezuelans living in our country to feel closer to their homeland and also more Colombians to discover the Wingo side of Caracas,” said Catalina Bretón, general leader at Wingo. “Plus, Caracas is a very important business destination in the region.”
The flight will depart El Dorado International Airport in the Colombian capital at 4:29 am each Monday, Wednesday, Friday, and Saturday, arriving in Simón Bolívar International Airport in Caracas at 7:24 am. The return leg will depart from Venezuela at 8:31 am and land back in Bogotá at 9:30 am. (All times local.)
Daniel Pages, president of the Association of Venezuelans in Colombia (AsocVenCol), was pleased with the news. “We strive for strategic partnerships that benefit our fellow citizens,” he said, adding that “in addition to providing commercial service between Venezuela and Colombia, Wingo has identified the need to connect to sister nations.”
Copa Holdings Launches Colombia’s LCC Wingo
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