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Fastjet Plc is a British-based holding company for a group of low-cost carriers that are, or are expected to be, operating in Africa.
Fastjet currently flies from 5 airports in Tanzania, covering routes between Dar es Salaam, Mwanza, Kimimanjaro, Mbeya and Zanzibar.
Fastjet flies internationally from Tanzania to Johannesburg, Lusaka, Harare, Entebbe and Nairobi. Fastjet also operates from its Zimbabwe bases: Harare, Victoria Falls and Johannesburg.
The company's stated aim is to become the continent's first low-cost, pan-African airline, and the operation was initially created with the acquisition of Fly540, an airline operating in East Africa; flights in Fastjet's own name commenced in November 2012 in Tanzania.
In September 2016, Fastjet launched a connecting flight service through its Dar es Salaam's Julius Nyerere International Airport hub that will see the company offering its customers with linking flight options.
Frequent Flyer Program
In November 2016, Fastjet announced an incentive to their frequent flyers.
Low-cost regional airline, fastjet has introduced a flight bundle solution known as FlexiTrip, which allows frequent flyers to purchase 10 one-way flights at a fixed price inclusive of taxes and fees.
The FlexiTrip solution provides flexibility as flights can be booked up to six hours before departure time and is valid for travel within a year of purchase, subject to flight availability.
The 10 flights can be used by any of the three passengers nominated at the time of making the booking, allowing passengers the choice of who can benefit from the bundle flights.
The FlexiTrip package is available for domestic flights in Zimbabwe between Harare and Victoria Falls at a cost of $750, including taxes and fees. The option is also available on international flights from either Harare or Victoria Falls to Johannesburg in South Africa for $1 500, inclusive of two free check-in bags per flight and taxes and fees.
7th September 2017
Fastjet Facebook community larger than any other airline brand in Africa
Fastjet has become the airline with the largest Facebook community in Africa due to its reimagined content strategy on the platform. The airline's Facebook pages for Tanzania, South Africa, Zimbabwe and Zambia collectively passed the 1.1 million mark in the number of followers.
A recent customer survey by Fastjet indicated that Facebook remains the most popular method of engagement for its customers at a preferred rate of 80% compared to Twitter and Instagram. Evident in its organic growth rate, Instagram is fast becoming more popular as an engagement platform, while Twitter’s newsfeed-style remains a platform where price and special-offers are digested quickly and responded to fast.
“Over the past few years different social media platforms have become quite defined in shape and purpose and according to our customers, Facebook remains the most popular channel to engage on all levels,” says Hein Kaiser, Fastjet spokesperson.
Redefining channel specifics
Beyond customer service, the carrier leverages its social media channels to drive network and destination awareness as well as communicating commercially. To this end, Fastjet has redefined the common and channel specific purpose of its social media presence.
“Customer service is an absolute priority with our response rate shortened from 55% over 2 days to 96% within an hour. In addition, we have repurposed our content strategy to balance hard sales with engaging, more visual content and increased our posting frequency to match feedback,” says Kaiser.
Twitter feeds have become a higher volume platform while Instagram and Facebook have a strong lifestyle element to content.
“Thus far the strategy seems to be effective with Fastjet’s social reputation improving vastly,” continues Kaiser.
Management of social communities
“Our objective is to effectively manage social communities across all aspects of engagement; from consumer-relevant content through to sales and special offers as well as customer service.”
As the airline grows, so it plans to develop its community to reflect the airline’s growing pan-African footprint. “Fastjet plans to touch the lives of everyone on the continent as we grow our brand into its ambition of being Africa’s pan-continental low-cost airline.”
“Social media is an animal of its own and the key lies in simplicity. Successful commercial campaigns have shown that the hard-sell is okay, but must be tempered with engaging content and reliable information. Brands need to be authentic and consumers will accept and engage on these mutually agreed, tacit terms. Fastjet has been experimenting with pure organic growth and measuring its rate of attrition against its redefined community and content strategy. Our rate of attrition has reduced significantly while organic growth has enabled Fastjet’s Facebook community to grow into pole position amongst its peers,” concludes Kaiser.
Fastjet announced it had acquired the company name from its founder, Sir Stelios Haji-Ioannou.
The high-profile easyJet founder had been earning a fee from the Johannesburg-based airline by licensing out the name but said the “fair price” he and the company’s board had agreed was below what it would have paid to use the brand over the next five years.
2017 has been a busy year for the company so far after it raised $28m from investors in January by placing 143m shares at the same time as signing up new shareholder Solenta to help stabilise the business.Solenta, a specialist aviation group, provided Fastjet with three leased aircraft in return for a 28pc shareholding, making it the airline’s largest stakeholder.
Dar es Salaam Kilimanjaro
Dar es Salaam Entebbe
Dar es Salaam Mwanza
Dar es Salaam Johannesburg
Julius Nyerere International Airport
Julius Nyerere International Airport is the international airport of Dar es Salaam, the largest city in Tanzania. It is located about 12 kilometres southwest of the city centre. The airport has flights to destinations in Africa, Europe, and the Middle East. It is named after Julius Nyerere, the nation's first president.Airlines that fly from and to Julius Nyerere International Airport include Emirates,Ethiopian Airlines,Kenya Airways and KLM.
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Browse the most popular Fastjet flight routes to cities worldwide. Alternative Airlines can help you make reservations on Fastjet for international flights to lots of destinations. Use the following list of routes to help you plan your next flight. Book Fastjet flights on Alternative Airlines to save big! Alternative Airlines is an online travel agency, specialising in booking lesser known airlines and remote destinations.
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Fastjet Set to Launch New Flights between Harare to Johannesburg and Harare to Victoria Falls Industry experts claim that these routes are currently underserved, and launching these new routes is a significant step for Fastjet.
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