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Joon is a new French airline and a subsidiary of Air France, based at Charles de Gaulle Airport in Paris.
Aimed at the millennial traveller, the airline will commence routes from Paris CDG to:
Barcelona (51 weekly services),
Berlin (37 weekly flights),
Lisbon (28 weekly services)
and Porto (3 weekly flights) from 1st December 2017.
1st December 2017
Air France launches Joon from Paris
Joon began operations with services to Barcelona, Berlin, Lisbon and Porto on December 1.
It will add seven destinations from Paris-CDG from March 25 – Rome, Naples, Oslo, Istanbul, Cairo, Cape Town and Tehran, with the cheapest flights available from €39 one way.
Flights to Mahe in the Seychelles and Fortaleza, Brazil, will follow in summer 2018.
Frequencies will vary – with services three times a week to Cape Town and Tehran from early April, daily to Cairo and Istanbul, twice daily to Naples, 18 times a week to Oslo, and an average seven flights a day to Rome.
Air France confirmed plans for Joon in July following an agreement with pilots of the parent group, allowing Joon’s crew to be employed on different contracts to Air France staff.
It describes Joon as “a lifestyle brand”, aimed at “a young working clientele whose lifestyles revolve around digital technology”.
Air France insisted: “Joon will not be a low-cost airline. It will offer original products and services that reflect those of Air France.”
However, Air France chief executive Franck Terner confirmed the aim is to cut costs, saying: “Joon’s creation will improve the profitability of the Air France Group, enabling it to reduce costs.”
Joon will operate six aircraft, a mix of Airbus A320s and A321s on shorter routes, and an A340 on long-haul – with economy and business seats on short-haul and a premium economy as well as business class on long-haul.
It promises long-haul passengers the latest touch-screen entertainment in flight and “gourmet” meals in business class.
Short-haul flights offer snacks and free streaming in economy and a meal in business.
30th November 2017
The Airline for Hipster-Millennials Takes Off This Week
Joon, the latest aviation brainchild of Air France-KLM Group designed for millennials, starts operation this week.
Joon is the group’s second attempt at cutting costs: the first was dropped when it prompted a demonstration that saw 100 workers storm into a meeting of the airline’s senior management and rip the shirts from the backs of executives.
Air France’s new airline is called Joon, a play on “jeune” which is French for young. The glamorous picture painted by the airline, as reported by Bloomberg, depicts fashionable and technocratic attendants plating up in-vogue menu items like organic quinoa salad and baobab juice, as millennials scoot from Paris to Barcelona and Brazil at discount rates, while streaming documentaries in the sky.
What’s not immediately visible from the ads is how far Air France has gone to cut costs without offending its pilots. The trouble that left management shirtless stemmed from an attempt to cut pilots’ pay. By contrast, Bloomberg reports, pilots on Joon will earn as much as on the main Air France brand. It’s the other cabin crew – at rates 40% below their Air France counterparts – who will take the strain.
“Air France needs to improve its cost performance relative to competitors in order to thrive in an environment that may not be as benign as the one we have today,” said Andrew Lobbenberg, an aviation analyst at HSBC Holdings Plc in London, in a Bloomberg report. “That’s what Joon is about.”
What does the airline actually offer? Joon passengers can stream movies and shows on their iPhones, iPads or other smart devices, which not only caters to the ‘always on’ generation but saves Joon the cost of installing screens in seatbacks. To accommodate, seats will be fitted with USB ports for charging and from 2018, free Wi-Fi, says Bloomberg.
Other perks like checked luggage, programs from the Viceland and RedBullTV channels viewed via virtual-reality headsets, and the baobab juice, will come at an additional cost. Air France will initially lend Joon Airbus SE A320s which means business-class will be available, as will a premium-economy class on long-haul routes.
28th September 2017
Air France Launches New Airline Joon - Marketing to Millennials
When U.S. carriers try to appeal to Millennial customers and compete with the dread ULCCs (ultra-low cost carriers), they roll out Basic Economy fares. In Europe, it seems that for the majors to compete with the likes of Ryanair, Norwegian Airlines and WOW, they roll out whole new airlines.
That’s been the strategy of British Airways, with their Level spinoff. Now Air France has targeted the fickle Millennial flyer as well, with Joon. The name was chosen to “illustrate a positive state of mind.” A press release proclaims, “Joon is … a fashion brand, a rooftop bar, an entertainment channel, a personal assistant … and Joon does flying too!” Moreover, Joon “will be one of Air France’s priorities in its offensive to win back market share.”
Joon, to be based at Charles DeGaulle Airport in Paris, is set to begin flying this December. It will launch with short jaunts in Airbus A320s from France to Barcelona and Berlin, as well as Lisbon and Porto, Portugal. The first long-distance flights (on bigger A340s and A350s) are tentatively set for the Seychelles and the Brazilian beach city of Fortaleza.
Joon flight attendants will be as authentically Millennial as the passengers, in white sneakers, electric blue polo shirts and sweaters made of recycled fabrics. No word on whether the Joon "rooftop bar" will serve avocado toast to its Millennial customers.
Paris Charles de Gaulle Airport
Charles de Gaulle Airport is France's larges airport and is the hub airport for Air France and XL Airways France. It has four runaways and can handle nearly 65 million passengers.
Other airlines which fly to and from Charles de Gaulle include Adria Airways, Aegean Airlines, Aer Lingus, Air China, Air Europa, TAM Airlines, Thai Airways, Tunisair, Turkish Airlines, Turkmenistan Airlines, United Airlines, Ukraine International Airlines and many others.
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