British Midland Regional Limited (trading as bmi regional) is a British regional airline that operates scheduled passenger services across the UK and Europe.
The airline's head office is in East Midlands Airport in North West Leicestershire, with its registered office and operations control located at Aberdeen Airport.
The airline has operating bases at Aberdeen, Bristol, Chester Hawarden, East Midlands and Newcastle. In November 2017, BMI Regional celebrated five years as an independent carrier earlier this year, and this week the airline held a celebratory breakfast at the German Gymnasium in London, just across from St. Pancras station.
November 2012 was bmi regional’s first month operating as a fully independent airline, after having been sold by British Airways’ parent group IAG. The carrier currently has a mixed fleet of 20 ERJ 135s and ERJ 145s, with it having units based in Aberdeen, Birmingham, Bristol, Brussels, Derry, Karlstad, Munich and Newcastle. In total the airline serves 31 scheduled destinations this winter according to OAG schedules (46 destinations including codeshares) across 11 European countries on 28 routes this winter. “We currently codeshare with Lufthansa, Brussels Airlines, Loganair – our new sister company – and Air Dolomiti,” comments Jochen Schnadt, CCO of bmi regional.
The strategy of the airline in the past five years has been devoted to linking secondary business communities throughout Europe to major hubs and directly linking key emerging regions in Europe together. “We look at inter-regional connectivity and see the opportunities that need taking.”
21st December 2017
bmi Regional keeps it niche and to the point
bmi Regional is planning to spread its wings with an expanding repertoire of routes in niche European destinations. The airline's Jochen Schnadt talks possible future partnerships, aircraft orders and avoiding Brexit chaos.
The UK might be beating a retreat from the European Union, but bmi Regional is intent on waving its Union Jack tailfins in parts of Europe that other airlines simply ignore. Lublin, Norrkoping, Brno and Saarbrucken may not be on the list of many people’s must-see destinations, but niche business markets like these are the bread and butter for bmi, which serves 46 such routes in 11 European countries.
In October, the carrier marked five years as an independent entity under the umbrella of Airline Investments Limited (AIL), which also owns Scotland’s Loganair. AIL swooped when IAG absorbed bmi mainline, (the former British Midland Airways) in 2012 and British Midland Regional Ltd, with 20 Embraer 135 and 145s, was hived off.
As a standalone brand within AIL, bmi now does exactly what the “Regional” part of its name suggests. Bmi is based in its former parent company’s home near East Midlands airport, but the British Midlands aspect is sounding a little parochial today as 60 percent of bmi’s route network does not touch the UK, let alone the Midlands, a proportion likely to increase despite Brexit.