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Alternative Airlines partners with Routehappy to display in-flight amenities



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Alternative Airlines Partners with Routehappy to Show In-Flight Amenities

Alternative Airlines now use Routehappy Amenities, which displays amenities and in-flight details when selecting and booking flights.


11th, December 2017


Alternative Airlines has partnered with Routehappy which operates a rich content platform for searching flights, to include integration of Universal Product Attributes (UPAs) through the Routehappy Hub API. The following amenities and in-flight entertainment information will now be displayed:


  • Wi-Fi
  • Entertainment 
  • Food (whether paid or unpaid)
  • Electrical outputs
  • Legroom size
  • Seat layout
  • Hand luggage and quantity


Routehappy developed the UPA, a standardised rich content format, to allow sales channels to display relevant information about in-flight products and services, including cabin tours and photos, videos and personalised descriptions.

This tool will help Alternative Airlines to describe their products in an easier and targeted way as well as provide a more informed shopping experience for travellers.

Another rich content format is UTA, a newer category, which transforms ATPCO and airline raw data into customer friendly information about airline fare restrictions and benefits, including baggage allowance, seat selection, boarding priority and other elements that may not appear in photo.

Soon to come to Alternative Airlines is the use of the UPA, involving the display of interior and exterior images of each airline that can be ticketed.




About Alternative Airlines

Alternative Airlines is a flight-search website that offers a fast, easy and convenient way to book flights to remote destinations, as well as well-known locations. Alternative Airlines specialises in providing travelers with a wider choice of flights by working with more than 600 airlines including the smaller, regional ones across the world, especially in Latin America, the Caribbean, Africa and South-East Asia. Alternative Airlines’ global audience can enjoy over 25 international payment methods across 160 currencies. In 2019, the site was awarded a place on The Sunday Times’ Tech Track 100 list of fastest growing companies in the U.K.





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