Alternative Airlines 2023 Financial Results

A reinvigorated brand identity, global expansion, and diversified offering propels Alternative Airlines’ growth 

London, UK, 22nd November 2023 – Alternative Airlines, the online flight search and booking platform, today unveiled its exceptional 2023 financial results, showcasing remarkable growth and global expansion.

The company's revenue grew to £75.2 million in 2023, which represents a 11% year-on-year growth from £67.9 million in 2022. This significant achievement marks 2023 as Alternative Airlines’ best ever financial year, and reinforces the site’s positing as the flight booking platform of choice for customers worldwide. 

Alternative Airlines’ fantastic financial performance was underpinned by growth in many markets.  Notably, the site experienced substantial growth in key markets including the United Arab Emirates (+218%), Australia (+220%), Saudia (+113%), Malaysia (+189%), and Singapore (+301%), further establishing Alternative Airlines' reach in key international regions.

Fueling this impressive trajectory is Alternative Airlines' commitment to its new purpose: "to give everyone, everywhere, the freedom to fly." The platform's strategic expansion and diversification has played a pivotal role in catering to the evolving needs of the site’s global customer base. Principally, the addition of further airline content, ancillary services, and payment options has enhanced the booking experience, ensuring greater convenience, choice and customisation.

Alternative Airlines’ success in 2023 is also testament to the site’s customer-first approach, with customers supported at every step by the site’s expert Customer Service team. In recognition of this, the site boasts an impressive 4.6-star rating on independent review site Trustpilot from over 15,000 reviews.

Sam Argyle, the Managing Director of Alternative Airlines, expressed his pride in the company’s 2023 financial accomplishments, citing the platform's relentless pursuit of customer-centric solutions as the driving force behind its continued success. "Expanding our offering to cater to the unique needs of our global customers has been instrumental in solidifying our position as the preferred flight booking platform for travellers around the world," said Argyle. “Here at Alternative Airlines, we believe in putting the customer in control. From that dream vacation, to family reunions, or travel for work, we’re here to ensure that those moments that matter happen. I’m incredibly proud of our achievements in 2023, to bring even more choice and flexibility to our customers.”

2023 witnessed an important milestone with the unveiling of Alternative Airlines' brand refresh. In addition to the site’s new purpose, Alternative Airlines introduced an invigorated new visual identity, with a new look and logo. The design was carefully considered to evoke the joy and empowerment of travel, reminding customers of the new experiences and human connections that await.

The end-to-end flight booking journey was refreshed, including a new search results page and filters, to deliver a seamless and user-friendly interface throughout. Acknowledging an increased demand to make greener choices, the new search filters include “low-emission flights”, to enable travellers to make decisions based on airline carbon emissions.

Moreover, Alternative Airlines relaunched its post-booking ‘Manage Booking’ portal, with a new design and a number of additional services. Recognising that plans can change, customers are now able to make hassle-free amendments to their itinerary online, without the need to contact the site’s Customer Service team. New ‘self-service changes’ include altering the dates of travel and airline, and can be completed in just a few clicks. Adding baggage post-booking will soon also be available.

Offering a personalised flight booking experience centred around the needs of the individual is central to Alternative Airlines’ differentiation. This is reflected in the breadth of payment options available, including flexible buy now, pay later and monthly financing options, e-wallets, and even cryptocurrency, to enable customers to pay using their preferred payment method.

The addition of even more ways to pay, including localised and popular payment methods in key regions including Southeast Asia and MENA, has provided even more choice and enabled Alternative Airlines to continue to expand its global reach in 2023.

A travel technology innovator, Alternative Airlines continues to work closely with world-leading travel technology providers to expand the airline content that it offers. Alternative Airlines has partnered with Amadeus on NDC X to offer NDC Content on American Airlines, United Airlines, the Lufthansa Group, Air France / KLM, Avianca, Singapore Airlines, Qantas, SAS and many others. Important ancillary offerings such as seats and bags are now also available as part of the NDC offering, following successful integrations.

To propel Alternative Airlines' next phase of growth, the company continues to expand its in-house team across all areas of the business, which includes Customer Service, Tech, UX, Marketing, Product, and Finance. As dedicated to its staff as it is to its customers, Alternative Airlines was proud to receive certification as a Great Place to Work™ in 2023, and continues to launch policies focused on the progression and welfare of staff. This includes a new Baby Leave policy, which grants equal parental leave available to all employees in the company, regardless of gender.

Looking forward, Alternative Airlines has many more exciting projects on the roadmap. To access and expand in new markets, Alternative Airlines will be launching further language versions of the site. Centred around installing greater confidence when it comes to booking flights, the site will also be adding a new flight price alert feature to enable customers to lock-in flight prices.

To begin searching for flights, visit the Alternative Airlines website at www.alternativeairlines.com.

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For media inquiries, please contact: aharris-trussell@alternativeairlines.com