Value Alliance
What it was and how to book these airlines today
Update about Value Alliance
Travelling across Asia-Pacific on a budget used to mean juggling multiple bookings across multiple airlines. Value Alliance was created to fix that.
Launched in May 2016, it was the world's first pan-regional low-cost carrier (LCC) alliance, designed to make multi-airline itineraries easier and more affordable.
The alliance no longer operates. Its website stopped functioning after May 2023. But the airlines that made Value Alliance worth knowing are still flying, and Alternative Airlines lets you book them today, with flexible payment options including Buy Now Pay Later.
What is Value Alliance?
Value Alliance was an airline alliance made up of low-cost carriers across the Asia-Pacific region. It launched on 16 May 2016 with eight founding members. The goal was simple: let passengers book flights across multiple budget airlines in a single transaction, without the hassle of separate bookings.
At launch, the combined carriers served over 160 destinations across 20 countries. The collective fleet stood at 176 aircraft, and the founding airlines collectively carried 47 million passengers in 2015.
Value Alliance was the second LCC-specific alliance in the world, after China's U-FLY Alliance. Unlike the major global alliances, it focused purely on affordable, point-to-point travel. There was no unified frequent flyer programme. What it offered instead was a shared booking platform and interline agreements so passengers could connect across airlines on a single ticket with through-checked baggage.
As of 2023, Value Alliance's booking platform is no longer active. Neither alliance is considered active as of 2025. The airlines themselves continue to operate independently, and you can still book them through Alternative Airlines.
Member airlines of Value Alliance
Value Alliance launched with nine airlines from five countries. Five continue to operate today. The remaining four have since ceased, merged or been absorbed into other carriers.
Airlines still operating today
- Cebu Pacific: The Philippines' largest low-cost airline and the biggest member of the alliance by capacity at launch. Cebu Pacific operates an all-Airbus fleet from its Manila hub, with routes across Southeast Asia and beyond. On 11 December 2024, the airline flew its 250 millionth passenger. It continues to expand routes in 2025 and 2026.
- Cebgo: The regional subsidiary of Cebu Pacific. Cebgo operates turboprop aircraft on domestic Philippine routes, feeding into Cebu Pacific's wider network.
- Jeju Air: One of South Korea's leading low-cost carriers, founded in 2005. Jeju Air operates flights across Asia including China, Japan, and Southeast Asia. It was a founding member of Value Alliance and continues to grow its international network.
- Nok Air: A Thai low-cost airline operating domestic and short-haul international routes out of Don Mueang Airport in Bangkok.
- Scoot: Singapore Airlines' low-cost subsidiary. Scoot is one of the strongest survivors of the Value Alliance era, operating medium and long-haul routes across Asia, Australia, and beyond. It merged with Tigerair in 2017 to form a stronger operation.
Airlines that have ceased or merged
- NokScoot: A joint venture between Nok Air and Scoot. NokScoot ceased operations in 2020 due to the impact of the COVID-19 pandemic.
- Tigerair / Tigerair Singapore: Merged into Scoot in July 2017, shortly after the alliance launched. Its routes and operations now sit under the Scoot brand.
- Tigerair Australia: Exited the alliance in 2018. The airline later ceased operations entirely.
- Vanilla Air: A Japanese low-cost carrier that merged with Peach Aviation in October 2019. Peach continues to operate as ANA's low-cost brand in Japan.
Destinations and network coverage
Value Alliance was built for Asia-Pacific travel. At its peak, member airlines covered:
- Over 160 destinations
- Routes across 20 countries
- A strong focus on Southeast Asia, Northeast Asia, and Australia-Pacific connections
Key hubs included Manila (Cebu Pacific), Seoul Incheon (Jeju Air), Bangkok Don Mueang (Nok Air) and Singapore Changi (Scoot).
The alliance had no routes to North America or Europe. It was designed for intra-regional budget travel, connecting passengers between countries like the Philippines, South Korea, Thailand, Singapore, Japan, and Australia.
Individual member airlines have since expanded their own networks:
- Scoot, for example, now operates routes to Europe.
- Cebu Pacific launched direct flights to Sapporo, Japan, in January 2025.
How to book Value Alliance flights through Alternative Airlines
Alternative Airlines tickets flights with former Value Alliance members including Scoot, Cebu Pacific, Cebgo, Jeju Air and Nok Air. Here is how to book:
- Go to our search form and enter your departure city, destination and travel dates.
- Use the airline filter to select your preferred carrier or leave it open to compare all available options.
- Choose your flights and add any extras, like seat selection, baggage and more.
- At checkout, pick how you want to pay. Alternative Airlines offers over 40 payment methods, including Klarna, Afterpay and other Buy Now Pay Later providers.
- Receive instant booking confirmation and travel with the flexibility you need!
Alternative Airlines compares over 600 airlines. If you are looking for multi-stop routes across Asia-Pacific, our search tool makes it straightforward to build a connected itinerary across multiple carriers, without needing an active airline alliance to do it for you.
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Frequently asked questions
Is Value Alliance still active?
No. Value Alliance is no longer active. Its booking website stopped functioning after May 2023. The member airlines continue to operate independently, and you can book flights with them right here at Alternative Airlines.
Which airlines were in Value Alliance?
The founding members were Cebu Pacific, Cebgo, Jeju Air, Nok Air, NokScoot, Scoot, Tigerair, Tigerair Australia and Vanilla Air.
As of 2026, the remaining active airlines from this group are Cebu Pacific, Cebgo, Jeju Air, Nok Air, and Scoot.
Can I still book Value Alliance flights?
You can still book flights with the surviving member airlines. Alternative Airlines lists routes with Scoot, Cebu Pacific, Cebgo, Jeju Air and Nok Air.
You can search, compare and book those airlines through Alternative Airlines, and choose from flexible payment options at checkout.
Did Value Alliance have a frequent flyer programme?
No. Each airline in Value Alliance kept its own loyalty scheme. There was no shared points currency or unified status programme across the alliance.
Why did Value Alliance shut down?
Several factors contributed:
- The COVID-19 pandemic caused the collapse of NokScoot and Tigerair Australia.
- Tigerair Singapore merged into Scoot in 2017.
- Vanilla Air merged with Peach Aviation in 2019.
By the time the pandemic ended, the alliance had lost more than half its founding members. The booking website ceased operating in 2023.
What replaced Value Alliance?
No single alliance has directly replaced Value Alliance. If you're looking to book flights across Asia-Pacific low-cost carriers, you can use Alternative Airlines. We aggregate routes across multiple budget airlines and let you build multi-stop itineraries in one place.
How does Alternative Airlines differ from Value Alliance?
Value Alliance was a formal partnership between airlines designed to share routes and bookings. Alternative Airlines is a flight booking platform that tickets flights from over 600 airlines, including former Value Alliance members.
The key difference is payment flexibility. Alternative Airlines offers over 40 ways to pay, including Buy Now Pay Later, which the airlines themselves do not provide directly.