Alternative Airlines Partners with Valu to Offer Pay Later Flights in Egypt

New partnership gives travellers in Egypt the power to lock in flights with 600+ different airlines now and pay later in flexible monthly payment plans.

30/07/25 - Alternative Airlines, the flight-booking platform that puts flexible payments first, has partnered with Valu, MENA’s leading universal financial technology powerhouse, to bring flexible travel payments to Egypt for the first time. This strategic collaboration marks Alternative Airlines’ debut in the Egyptian market.

With over 600 global airlines available to book, Alternative Airlines allows travellers in Egypt to search, book, and pay for flights in Egyptian Pounds (EGP). Now, thanks to Valu’s seamless integration and the option to eliminate upfront costs, the partnership makes it easier than ever to access the world, with payment options tailored to customers’ needs and lifestyles.

Motaz Lotfy, Chief Business Development and Partnerships Officer at Valu, said: "This partnership is a natural extension of our mission to embed Valu across every aspect of our customers’ lifestyles - making financial empowerment accessible, seamless, and impactful. Travel is a key vertical in our expanding ecosystem, and our collaboration with Alternative Airlines marks an important milestone as we introduce innovative, customer-centric solutions in new sectors and markets. We’re excited to offer Valu customers the flexibility to book flights instantly and pay over time, reinforcing our commitment to simplifying access to everyday and aspirational experiences alike.”

Whether it’s a last-minute business trip to Riyadh or locking in summer holidays to Dubai, Valu customers now have the power to book flights instantly, then spread the payments across up to 60 months, all available in Egyptian Pounds. 

The partnership marks the latest move in Alternative Airlines’ commitment to making flight booking more accessible and stress-free for travellers everywhere, especially in emerging markets where flexible payment options can unlock greater travel opportunities.

“We’re always looking for new ways to support our international customers, and partnering with Valu is a perfect fit”, said Sam Argyle, Managing Director at Alternative Airlines. “It’s part of our wider mission to make flexible flight payments available to everyone, no matter where they’re booking from.”

About Alternative Airlines

Alternative Airlines is a global flight-booking platform that makes it easier to find, book and pay for flights - your way. With over 40 different ways to pay, including Buy Now, Pay Later, crypto and local payment options, we’re on a mission to give everyone, everywhere, the freedom to fly.

For further information, please contact:

Katie Gravett

Digital Marketing & Communications Executive

kgravett@alternativeairlines.com

About Valu

Valu is the leading universal financial technology powerhouse offering customers and businesses convenient and comprehensive financial solutions. Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region through U, providing customizable financing plans for up to 60 months across more than 8,500 stores and online platforms – covering a diverse array of categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others. Valu also offers investment products, an instant cash redemption program, and a financing solution to facilitate the purchase of big-ticket items up to EGP 60 million in the luxury space through the AZ Valu fund and EFG Hermes ONE, Sha2labaz, and Ulter, respectively. In addition, Valu offers business-to-business solutions through Valu Business. Valu had recently introduced its prepaid card and co-branded credit card in collaboration with Visa. As an award-winning fintech player in the MENA region, Valu embraces a progressive mindset with an agile workforce committed to architecting innovative financial solutions.

Learn more about us at www.valu.com.eg

For further information, please contact:

The Valu Public Relations Team

News-release@valu.com.eg

May El Gammal

Group Chief Marketing & Communications Officer

melgammal@valu.com.eg

Omar Salama

Associate Director of Communications

osalama@valu.com.eg

Note on Forward-Looking Statements:

In this press release, Valu may make forward-looking statements, including, for example, statements about management’s expectations, strategic objectives, growth opportunities, and business prospects. These forward-looking statements are not historical facts but instead represent only Valu’s belief regarding future events, many of which, by their nature, are inherently uncertain and are beyond management’s control and include, among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending, and future legislation, regulations and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.