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Alternative Airlines, a flight search website, have announced a partnership with the company Gordian Software to implement a seat selection feature on their flight-booking website. Gordian Software is a piece of software which will be actioned onto 32 airline pages on the Alternative Airlines website to allow it’s customers to choose their seats on the plane prior to departure.
During the booking process, Gordian Software will allow passengers will be able to browse the plane layout, viewing available seats and special features such as exit row seats or seats with extra legroom. Passengers can then pre-book these seats, rather than waiting till check-in. This will give passengers peace of mind that their seats are secured before their day of flying. The feature will also open up new revenue opportunities for Alternative Airlines, one which is one of the fastest growing and most profitable in the air travel industry.
Alternative Airlines Managing Director, Sam Argyle spoke about their new partnership with Gordian Software: “We are delighted to work with Gordian Software as a partner for airline ancillary sales. Gordian Software offers a smart and easy way to sell baggage and seats online on many airlines. We have no doubt that this will improve the booking experience of our customers on Alternative Airlines.”.
Currently, the partnership offers the seat selection feature for easyJet, Spirit Airlines and Frontier Airlines, but will be increasing to a total of 32 airlines. The partnership will also expand in the future to include additional ancillaries such as baggage, meal selection and other ancillaries.
Gordian Software was founded in February 2017 by CEO Stephen Grabowski. The software allows Online Travel Agents (OTAs) to sell airline ancillaries such as baggage, seating and meals. The integration of this software enables OTAs to tap into new markets within the air travel market, gaining more revenue from Ancillaries.
Alternative Airlines is a flight search website that offers a fast, easy and convenient way to book flights to remote destinations as well as well-known locations. Alternative Airlines specialises in providing travellers with a wider choice of flights by working with more than 650 airlines including the smaller, regional ones across the world, especially in Latin America, the Caribbean, Africa and South-East Asia. Alternative Airlines’ global audience can enjoy over 25 international payment methods across 160 currencies.
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