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Alternative Airlines sees decrease in customer complaints and an increase in margin through its partnership with Protect Group

On average, 1 in 3 Alternative Airlines customers have opted to purchase ‘Refund Protect’ when booking a flight

29th May 2020

Flight search and booking website, Alternative Airlines, has seen improvements across a number of its key metrics since offering cancellation product, Refund Protect, to its customers on all flights booked through the Alternative Airlines website.

Refund Protect allows passengers booking through Alternative Airlines to protect their reservation by entitling them to a full refund if they need to cancel their flight due to a variety of reasons, including scheduled airline failure, adverse weather conditions, redundancy, illness and more.

Alternative Airlines Managing Director, Sam Argyle, spoke with Protect Group, the company that created and provides the Refund Protect product to discuss the positive impact that it's having on business, with an increase in margin, a decrease in customer complaints and impressive customer conversion rates.

The full case study can be read below or viewed and downloaded from the following link:




About Alternative Airlines

Alternative Airlines is a flight-search website that offers a fast, easy and convenient way to book flights to remote destinations, as well as well-known locations. Alternative Airlines specialises in providing travellers with a wider choice of flights by working with more than 600 airlines including the smaller, regional ones across the world, especially in Latin America, the Caribbean, Africa and South-East Asia. Alternative Airlines’ global audience can enjoy over 25 international payment methods across 160 currencies.

In 2019, Alternative Airlines was awarded a place on the prestigious Sunday Times Tech Track 100 list of fastest-growing companies in the UK.

For press and media information, please contact Dom Herrera at [email protected]

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