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The flight search website, Alternative Airlines, has signed a partnership with travel advertising platform, travel audience (www.travelaudience.com), to encourage travellers to visit select destinations and boost tourism across targeted areas. Through the ‘Destination Advertising Ecosystem’, travel audience will connect Alternative Airlines with some of the world’s biggest tourism boards and destination marketing organisations (DMOs), to inspire travellers to visit the world’s greatest destinations.
travel audience will host adverts across premium travel websites via programmatic advertising, which will redirect travellers to the Alternative Airlines website, where they can book flights to the selected DMO destinations at competitive prices. Alternative Airlines will play a significant role in boosting tourism for each DMO, offering travellers a wide scope of flights from niche airlines that aren’t otherwise very accessible in Europe.
In the past, travel audience has had great success with campaigns that link travel agencies with DMOs such as Visit Finland, Tourism New Zealand, Okinawa and the Canary Islands. With flights to destinations such as these from fantastic airlines including Finnair, Japan Transocean Air and Binter Canarias — and more than 600 other airlines flying worldwide — Alternative Airlines is confident that they’ll be able to offer travellers a greater choice of airlines, no matter which DMO they partner with.
When asked what opportunities the partnership with travel audience will bring for Alternative Airlines, SEO Manager, Natalie Arney said “The partnership will be great for all parties involved! We offer flights to anywhere and everywhere — even to the most off-the-beaten-track destinations. The sky is really the limit with the different tourism boards we can work with through travel audience.”
Head of Sales for travel audience, Sandro Cuzzolin, stated “We have proven the power of our platform successfully over the years to destination marketing organisations and online travel agencies alike. We’re looking forward to bringing that success to Alternative Airlines through the end of the year and beyond.”
The partnership with travel audience signifies the start of what is sure to be a long and successful relationship, with a shared goal to encourage travellers to explore fantastic destinations across the world with more choice and better prices. To search for flights with lesser-known airlines, visit www.alternativeairlines.com. Alternative Airlines offer flights across the world from over 600 different airlines. Choose to pay from more than 20 payment methods and 70 currencies.
For press and media information, please contact Dom Herrera – [email protected]