Tourism chiefs in Vietnam have unveiled plans to increase the number of travellers heading to the country on Vietnam Airlines flights and with other carriers through cultural festivals.
Nguyen Van Tinh, head of the Ministry of Culture, Sports and Tourism's International Cooperation Bureau, told the Daily that Japan would be one of the major targets for its campaign, reports SGT.
Among the events the authorities are organising is a festival in September in Vietnam, which will feature famous Japanese music bands.
This may mean travellers from the Asian nation and Britons with an interest in Japanese music will be booking flights to Hanoi to witness the spectacle.
According to Mr Tinh, there will be more foreign media representatives visiting the south-east Asian nation this year compared with 2010, which might result in a boost to the country's profile across the world.
Culture fans that head to Vietnam in September may also want to check out the annual festival in Lam Kinh.
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