British Midland's decision to drop its historic London Heathrow to Glasgow route is commercially understandable but politically contentious.
Up into March 27th, British Midland will fly seven flight every day and thereafter nil. British Midland will continue to fly to Edinburgh and Aberdeen six times a day from Heathrow and has announced new routes to Bergen and Stavanger in Norway, and to Casablanca and Marrakech in Morocco.
British Midland is owned and controlled by German Giant Lufthansa and clearly the owners need to stem the recent losses (nearly £200 Million in 2009) but this is a major shift in strategy for the airline which can trace its history back to 1949.
Glasgow is the biggest city in Scotland and has a total population which is third in the UK behind London and Birmingham.
It will be interesting to see how British Airways respond to their new monopoly of the route: more frequency, bigger aircraft or higher prices ? My guess is the strategic use of higher price for point to point passengers with tactical pricing for passengers connecting over Heathrow onto their own or OneWorld alliance partner airlines.
Up into March 27th, British Midland will fly seven flight every day and thereafter nil. British Midland will continue to fly to Edinburgh and Aberdeen six times a day from Heathrow and has announced new routes to Bergen and Stavanger in Norway, and to Casablanca and Marrakech in Morocco. British Midland is owned and controlled by German Giant Lufthansa and clearly the owners need to stem the recent losses (nearly £200 Million in 2009) but this is a major shift in strategy for the airline which can trace its history back to 1949.
Glasgow is the biggest city in Scotland and has a total population which is third in the UK behind London and Birmingham.
It will be interesting to see how British Airways respond to their new monopoly of the route: more frequency, bigger aircraft or higher prices ? My guess is the strategic use of higher price for point to point passengers with tactical pricing for passengers connecting over Heathrow onto their own or OneWorld alliance partner airlines.
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