ICELAND EXPRESS LAUNCHES NEW UK ROUTE

Iceland’s low-fare airline will increase its schedule in summer 2010 to serve a new UK destination Following the successful launch of the London Gatwick to Reykjavik route, earlier in 2009, Iceland Express is now making another addition to their UK schedule.

The low-fare airline has set its sights further north and is commencing a new service between Birmingham International Airport and Keflavik International Airport, Reykjavik. With Iceland becoming an ever popular destination, the new route aims to cater for the increasing demand for flights leaving from other areas of the UK. "Launching this new route is an exciting development for Iceland Express.

We are seeing high consumer demand for travel to Reykjavik and are confident our amended schedule will be a success," says Matthias Imsland, Iceland Express CEO. "We are proud to be able to serve another UK destination and look forward to working with Birmingham International Airport. Our new route will make flying to Iceland more convenient for people living north of London and we cannot wait to begin the service."

Paul Kehoe, Chief Executive Officer, commenting on the new service said: "We are delighted to welcome Iceland Express as a new partner of the Airport. This is the first time we have had a direct flight to Iceland. This weekly service will give passengers the chance to visit the world’s most northerly capital and sample the delights of whale watching, horseback riding or relaxing in spectacular Geysers. Initially this service will be seasonal from July to September, however we are confident this service will prove to be popular so we can work with Iceland Express to make this a year round service flying on more days per week in the near future." The new route is due to start during the peak summer months of 2010 and the service will initially run once-a-week, every Sunday, for around 13 weeks