Iberia, airlines of Spain, have announced plans to reorganise the airline and launch a new short-haul carrier.
The new strategic plan seeks to reverse declining revenues, weak demand and mounting losses. Whilst continuing efforts to merge with British Airways, Iberia intends to focus on long-haul flights between Europe and Latin America and create a new network airline based in Madrid which will feed and distribute traffic to Iberia’s growing long-haul network. The new strategic plan called imaginatively "Plan 2012" is aimed at bringing Iberia back to profitability.
The new strategic plan seeks to reverse declining revenues, weak demand and mounting losses. Whilst continuing efforts to merge with British Airways, Iberia intends to focus on long-haul flights between Europe and Latin America and create a new network airline based in Madrid which will feed and distribute traffic to Iberia’s growing long-haul network. The new strategic plan called imaginatively "Plan 2012" is aimed at bringing Iberia back to profitability.
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