In a new partnership between two respected brands which has just been announced there is a huge win for the environment and air travelers.

Hawaiian Airlines will roll out a new fleet of fuel-efficient planes next year. Hawaiian Airlines’ has decided on a new fleet of Rolls Royce powered Airbus A-330’s. "The Boeing 767 is a great aircraft," said Mark Dunkerley, Hawaiian Airlines’ President and CEO. "The A-330 is a step ahead of that." The new airbus will be about three to four percent more fuel efficient than Boeing 767s. That translates to about 700 fewer tons of carbon emissions per aircraft per year." This "green" initiative is a $460 million investment by Hawaiian Airlines. "The fact that we have a more efficient engine that is better for the environment, that is more reliable will mean that we will be able to grow and provide more air transportation," said Dunkerley. "The big pressure is on us and the airlines," said Cyr. "What can you do to be friendly to the environment, and the big thing you can do is produce fuel-efficient, clean engines." And this new partnership also makes business sense for Hawaiian. "So this isn’t just an academic issue, this is an issue that will probably be translated into lower air fares and the ability of more people to travel to more places," said Dunkerley.