Air India has announced plans to rebrand its international low-cost subsidiary Air India Express.
The move is part of the national flag carrier’s efforts to restructure operational and marketing strategies and it has already announced plans to rename its holding company, National Aviation Co. of India Ltd (Nacil), to Air India Ltd. “Air India is considering a new name for Air India Express as a part of branding,” chief operating officer Gustav Baldauf said. “We will also appoint a consultant (for the rebranding).” Before Indian Airlines and Air India merged into Nacil in 2006, Indian Airlines had rebranded itself as Indian. The country’s second largest low-cost carrier, SpiceJet Ltd, was initially called MG Express, then became ModiLuft and then Royal Airways. Thomas said Jet Airways (India) Ltd, India’s largest airline by passengers carried, rebranded low-cost carrier Air Sahara as JetLite to reflect the new ownership. Kingfisher Airlines Ltd, Thomas said, renamed Air Deccan to Kingfisher Red. a
The three state owned airlines — Air Iindia, Air India Express (AIE) and Indian — were merged in 2007 to form National Aviation Company Limited (NACIL).
The move is part of the national flag carrier’s efforts to restructure operational and marketing strategies and it has already announced plans to rename its holding company, National Aviation Co. of India Ltd (Nacil), to Air India Ltd. “Air India is considering a new name for Air India Express as a part of branding,” chief operating officer Gustav Baldauf said. “We will also appoint a consultant (for the rebranding).” Before Indian Airlines and Air India merged into Nacil in 2006, Indian Airlines had rebranded itself as Indian. The country’s second largest low-cost carrier, SpiceJet Ltd, was initially called MG Express, then became ModiLuft and then Royal Airways. Thomas said Jet Airways (India) Ltd, India’s largest airline by passengers carried, rebranded low-cost carrier Air Sahara as JetLite to reflect the new ownership. Kingfisher Airlines Ltd, Thomas said, renamed Air Deccan to Kingfisher Red. a
The three state owned airlines — Air Iindia, Air India Express (AIE) and Indian — were merged in 2007 to form National Aviation Company Limited (NACIL).
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